The Donation Festival

Did you know that there are about 900 advertising award festivals around the world? That you have to pay entry fees to enter your ideas? Around 1000 Euros per entry? That you can enter one idea multiple times? And the more you pay, the more likely you are to win? And that many, if not most cases sent to advertising festivals are either cooked up or completely made up? That the Cannes Lions alone make 30 million Euros in entry fees every year? That the people sitting in the jury are often the same people that are also winning the awards? And that most advertising cases made for charity cost more in entry fees, than they will ever raise for that charity - so it would have been more beneficial to just give the money directly to the charity?

Well, that's where The Donation Festival comes in. It's the first advertising festival where you win awards for donating to charity. You don't need to take a detour and fake a charity case—you win for donating. Every donation of at least 10€ wins gold. Who wants silver anyway?

In 2023, The Donation Festival raised more than 10,000 Euros for dozens of different charities and gave out more than 1,000 unique AI-generated awards that could be proudly shared on social media. Because donating is always the best idea.

Agency: Tres Bien